Missional Vibrancy and Financial Viability


Alternative Financial Models for Churches and Church Plants When Tithes and Offerings Are Not Enough

Many churches today face financial strain; in fact, such strain has forced several churches to close this year. In addition, potential church plants have been delayed or disbanded due to a lack of finances.

Jay Moon’s Missional Vibrancy and Financial Viability provides several fresh options to provide hope to churches and church plants in financial distress. Moon offers six non-traditional financial approaches that churches can implement to promote missional impact and financial viability.

He combines kingdom innovation with entrepreneurial practice to assist church planters and pastors to impact their communities. He uses a matrix to aid churches in knowing where to start based on the church’s financial liquidity and access to relational networks. Moon references contemporary churches that currently use these approaches. Such churches have changed their financial trajectories.

Instead of limiting churches and church plants to traditional funding options, Moon shows effective, alternative models. His step-by-step instructions will help churches chart a new financial course.

Jay Moon
Jay served 13 years as a missionary with SIM, largely in Ghana, West Africa, among the Builsa people focusing on church planting and water development, along with his wife and four children. He is presently a professor of evangelism and church planting and director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. He has authored four books, including Intercultural Discipleship: Learning from Global Approaches to Spiritual Formation in the Encountering Mission series by Baker Academic. He has also edited four books, including Entrepreneurial Church Planting: Innovative Approaches to Engage the Marketplace. Jay is a frequent speaker on areas of church planting, evangelism, and marketplace mission. In addition to his role as a teaching pastor in a local church plant, Jay holds a professional engineer’s license and his MBA focused on social entrepreneurship. His hobbies include tree houses, axe throwing, and small business incubation.
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