A Missional Approach to the Marketplace


An Onramp to Entrepreneurial Church Planting

Combining entrepreneurial thinking with a missionary heart for God, entrepreneurial church planters engage the marketplace as a mission field. By taking a missional approach to the marketplace, church planters are once again relevant to the concerns of workers who spend the majority of their day at work. This approach integrates faith and work to reach those who are not coming to traditional churches, despite their best efforts.

Jay Moon
Jay served 13 years as a missionary with SIM, largely in Ghana, West Africa, among the Builsa people focusing on church planting and water development, along with his wife and four children. He is presently a professor of evangelism and church planting and director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. He has authored four books, including Intercultural Discipleship: Learning from Global Approaches to Spiritual Formation in the Encountering Mission series by Baker Academic. He has also edited four books, including Entrepreneurial Church Planting: Innovative Approaches to Engage the Marketplace. Jay is a frequent speaker on areas of church planting, evangelism, and marketplace mission. In addition to his role as a teaching pastor in a local church plant, Jay holds a professional engineer’s license and his MBA focused on social entrepreneurship. His hobbies include tree houses, axe throwing, and small business incubation.
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