A Missional Approach to the Marketplace


An Onramp to Entrepreneurial Church Planting

Combining entrepreneurial thinking with a missionary heart for God, entrepreneurial church planters engage the marketplace as a mission field. By taking a missional approach to the marketplace, church planters are once again relevant to the concerns of workers who spend the majority of their day at work. This approach integrates faith and work to reach those who are not coming to traditional churches, despite their best efforts.

Jay Moon
Jay Moon is the Professor of Evangelism & Church Planting and Director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. He authored six books, including Missional Vibrancy and Financial Viability and A Missional Approach to the Marketplace. He also edited five books, including Entrepreneurial Church Planting: Innovative Approaches to Engage the Marketplace. He is a frequent speaker on areas of church planting, evangelism, and marketplace mission. In addition to his role as a teaching pastor in a local entrepreneurial church plant, Jay holds a Professional Engineer’s license and a MBA focused on social entrepreneurship. He started/operates a handful of small businesses, and he provides coaching for church planters and entrepreneurs. He is actively involved in researching alternate financial models for church planting and will provide cutting edge research information in the learning community.
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