Mobilizing Influencers

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In the second week of the Practical Multiplication show, Ralph Moore interviewed Myron Pierce about the three dimensions of multiplication:

  1. Disciple making;
  2. Capacity building; and
  3. Mobilization.

Each of these dimensions is vital to moving from an addition culture to a multiplication culture.

Dimension 1: Disciple Making

And it all starts with disciple making — which sounds like it would be easy since it’s something you hear about a lot in church culture. However, currently less than six percent of American churches are making disciples.

Myron shared that one of the reasons he believes that number is so low is because people have not established a Biblical definition of what they expect a disciple to be and how they expect disciples to be made. Their church defines a disciple as someone who is always ready to share hope with the people around them, and their definition for disciple making is leading people into a hope-filled life in Christ. By establishing these definitions it has given them a goal at which to aim.

And their discipleship process is very simply: Invitation, Intention, and Influence. Disciple makers find opportunities to invite someone to live life with them, they are intentional about the conversations they have with that person being focused on growing in faith, and they live out in the community as influencers in order to impact the issues of their area.

Dimension 2: Capacity Building

The next dimension is about capacity building. Unfortunately, many times church leaders aren’t focused on building the capacity of others, but merely on event planning. There’s a myth in church planting circles that being a “side-hustle pastor” is somehow lesser. But many times by perpetuating that myth, the church is capping the capacity of apostolic leaders who want to start things out in the community.

Our goal shouldn’t be to raise $350,000 in order to start an event planning ministry. We can’t get caught up in old models where you’re paid by the church and if not, you’re considered a failure. And we can’t settle for perpetually stealing people from other churches in order to fund our church lifestyles. Instead, we have to reorient our models to those we see in the New Testament so that we can multiply the church into every community in the world.

Dimension 2: Mobilization

The final dimension of multiplication is about mobilization. Ralph shared during the interview that while the addition church wants to get more seats, more people in the seats, and more money from the seats, the multiplication church is focused on sending people out to change the world. A leader who is thinking multiplication looks at the people and asses what they already have to accomplish this goal, as opposed to waiting until they feel like they have enough people, money or facilities.

The biggest element of mobilization is encouraging people to be influencers where they live, work, and play. Myron shares that some churches are “mega” but without influence – they just have attendance numbers. Unfortunately, many times they’ve made it about what they do inside the walls of their church or during the Sunday event. But for Myron, the ways people serve on Sundays are more like “family responsibilities” – those are expected. However, their influence is discovered when they catch God’s dream for their life and live it out in the community.

This is why the ministries Myron leads encourages people to be entrepreneurs and to start businesses. This not only allows them to build capacity but means the church doesn’t have to financially support them and thus can use that money elsewhere. He longs to see believers catch God’s dream for their life and live it out, and he sees the church as being a dream factory – not a museum where people come and see what used to be.


The final aspect of mobilization that Ralph and Myron discussed was DigiChurch. During this season of COVID, Myron and the ministries he leads have seen significant growth in their digital church settings. Not only are they expanding and starting churches in America this way, but overseas as well! They’ve taken the difficulty of COVID and allowed God to use their digital marketing and mobilization of leaders to actually grow the church.

If DigiChurch is something you are interested in, Myron suggested starting with three resources he’s written: Why Social Media Should Be Your #1 Strategy, Digital Ministry: Pastoring in a Pandemic, and DigiChurch. All three are available on Amazon or on He also suggests buying the digital pass for ongoing coaching in digital ministry on

Multiplication is the goal, even during a pandemic. And whether it’s thru digital means or meeting in small groups, we as the church must use any means necessary to spread the Gospel, make disciples, and multiply churches. And that will require us to embrace all three dimensions of multiplication as we make disciples who make disciples, build capacity in leaders, and ultimately mobilize influencers to change the world.

We are better together!

“I have given them the glory that you gave me, that they may be one as we are one—I in them and you in me—so that they may be brought to complete unity. Then the world will know that you sent me and have loved them even as you have loved me.”
John 17:22-23

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